Anthony Crilly

 
Anthony Crilly
Business Sales Development Consultant
(585) 484-1456
420 Harvard Street Rochester, New York 14607
Management Consulting
Analytical Approach

The use of analysis to break a problem down into the elements necessary to solve it. making it easier to solve it.

Cold Calling

Utilizing unique value proposition reaching out informing customers about how one’s own brand or product is superior to competitors

Creative Thinking

The skill allowing me to consider things from a fresh perspective and different angle. an inventive thought process with surprising conclusions.

Goal-oriented

High achiever action-oriented, optimistic, visionary, output-focused, clutter-free, flexible, accepting, go-getter, opportunity seeker discipline, lack of comparisons, eager to learn, doer, intrinsically motivated and helpful is my personal dispositon validating my achievement settings.

Presentation Skills

Showing my passion for the products and services, focusing on audience needs, and keeping it simple makes me a successful public speaker

Consultative Skill

Lead conversation with a plan, build to decisive momentum, shift to mindset of auithenticity, leveraging insights through questioning, work with facts, AND prepare, connect, understand, recommend, commit, and act

Decision Making

Choosing actions that give best outcome with open mind and not let my own biases sway them. I make decisions rationally after researching the alternatives and understanding the outcomes

Sales Development

Product knowledgeable, understanding common business software, communication, client engagement, sales presentations and demos, social selling

Competitive Analysis

Understanding proficiently competitors features, market share, pricing, marketing, differentiation, strengths, weaknesses, geography, culture. customer reviews

Technical Skills
Technology Sales

Successfully worked on Technology MarkeignCampaigns for major IT / Technology advancement for 7 years on behalf MS. Cisco, Adobe, IBM, SAP, Dell, Medtronic, Oracle, Hitachi, Clearpath, Cumberland, Windstream easing customers pressures with solutions meeting and supporting customer requirements in Harware, Software, Network, Cloud Computing, Back-Up, Hyper converged Infrastructure, Data Storage, Cybersecurity, and Virtualization

CRM

Salesforce CRM proficiency administering interactions with customers and using data analysis to study large amounts of unformation

Digital Media Skills

Ability to interact and complete tasks using computer-based, hand-held device, and other associated technologies efficiently

Market Analysis

Providing a qualitative and quantitative assessment of a market by looking at size of market both in volume and in value, the vaious customer segments and buying patterns, the competition, and the economic environment in terms of barriers to entry and regulation

ANTHONY F. CRILLY

Business Developer

https://www.tonemansblog.com/resume/anthony-crilly/

https://www.tonemansblog.com/resume/anthony-crilly-2/

PROFESSIONAL SUMMARY

Professional, outgoing, creative, strong work ethic, hunter & farmer committed to excellence with over 20 years’ experience in Inside Sales and Account Management. Representing companies in Software, Technology, Information Technology, and Medical / Surgical sectors. With extensive involvement in developing client relationships, from the cold call to the closing, my experience can be immediately put to use identifying customer needs, and marketing new technologies, products and services that specifically address them.

SKILLS

  • Lead generation
  • Negotiation
  • Product knowledge
  • Closing techniques
  • Sales software
  • Organization
  • Leadership
  • Communication

EDUCATION

College Diploma: Bachelor of Science: Business Management & Marketing

Keuka College Keuka Park, New York

      WORK HISTORY

Business Sales Developer. 09/2004 to 5/2024

IMC Business Consulting Group– Rochester, New York

Specializing in helping business to business products and services to tech-commercial SMB, Mid-Market, Enterprise companies generating and closing sales appointments. I also do the cold outreach and set your sales team up with introductions to decision makers and influencers at companies that match ideal client profile.

·       Driving growth in defined territories via outbound approach – calling to C-level decision makers and influencers to discover mission-critical priorities, budget, and purchase timeframes.

·       Performing discovery qualification meetings and brief demos in order to educate prospective customers and discover opportunities.

·       Developing Account Based Sales Development via Basho email drips, cold calls (60-70 calls/day) and LinkedIn outreach.

·       Supporting Field Sales in USA & Canada in generating a pipeline to meet and overachieve monthly quota.

·       Conducting PoCs, RFIs, and RFPs with Solution Engineers, VADs, and Channel Partners such as Oracle Gold Partner(s) (), IBM (Smart Cloud), and digital transformations offering software development, technology strategy and data science all in one place,

·       Generating opportunities on a trade shoes, meetups (Big Data, Big Tech Meetup) and confer3ences (Gartner, DataWorks)

·       Generated 8 – 10 opportunities per month

·       Keep track on activities on SFDC and develop knowledge about data, management space (Big Data, HubSpot, Cloud solutions, Information Technology, Cybersecurity, Digital Transformation, IoT, SaaS, PaaS, AI, etc.)

·       #1 in pipeline for details set to close in Q3

Technology Sales Executive – Edge Net, Inc.  Rochester, NY 03/2002 to09/2004

Technology Account Executive – New Horizons Computer Learning Ctr, Rochester NY 09/1998 to 03/2002

Sales Engineer – JML Optical Industries, Inc. Rochester, NY 03/1995 to 03/1995

Technical Sales Representative – Eastman Kodak Company Rochester, NY 01/1992 – 03/1995

Eastman Kodak Company – Direct Marketing Representative Rochester, NY 01/1991 to 01/1992

Eastern Copy Products – Technical Sales Representative Rochester, NY 06/1989 to 01/1991

R.T. French Company Assisted Supervisor Shipping / Receiving Rochester, NY  07/1983 to 08/01985

ACCOMPLISHMENTS

  • Increased customer base from 700 to managing approximately 1500 accounts with revenues from $1.56 million to $8.22 million in 24 months in industrial manufacturing industry
  • Created marketing collateral: Sell Sheets, Data Sheets, and Mfg. Line Card as part of Product Mix Strategy focusing efforts / resources on products and product lines creating 100% growth in market share Industrial manufacturing industry
  • Accountable for meeting sales quota and exceeded monthly quotas by as much as 192% maintaining optimal client satisfaction in Industrial, consumer manufacturing
  • Created sales campaigns that catapulted market-share gains from 1% to 14% to dominate specialized markets in consumer, industrial manufacturing
  • Increased sales by $35000 per month by employing modern selling techniques derived from in-house sales training programs. Edge Net Inc.
  • Served 25+ customers in one shift during a sales campaign and cultivated 90% of them into actual buyers. Eastern Copy Products
  • Decreased the shelf audit time by 30% by suggesting day-to-day mini audits to ensure product availability and placement. JML Optical Industries, Inc.
  • Led the Sales Project for three months and met set objectives by 100%. New Horizons CLC
  • Opened 13 corporate accounts worth $500k in the year 2019 with IT OEMS, VADS, Channel Partners
  • Won “Largest Percentage Growth Award” in 2020 in medical Advanced Surgical products
  • Established a standardized sales reporting system that decreased discrepancies by 60% in medical 
  • Created Import/Export channel with Chinese generating sales revenue of $48K/ mo. – consumer mfg.
  • Trained and developed a team of 3 sales representatives to be deployed in medical mfg. in NYS
  • Improved product movement between warehouse and retail outlet, thereby decreasing the weekly movement time from 10 hours to 6 hours. JML Optical Industries
  • Introduced online and social media selling techniques, increasing the mfg. company’s profits by 42%.
  • Increased sales 50% in all sales campaigns with IMC Consulting Group
  • Successfully launched new products into marketplace – consumer mfg. 
  • Consistently succeeded selling additional products through account penetration by 100% Technology
  • Created territory, data base. CMS for multiple industries generating revenue in excess for $1M Medical
  • Identified and entered new markets with products by creating need by 50% – consumer mfg. 
  • Increased sales by 35%, through the well-placed implementation of sales initiatives.
  • Implemented a demonstration system, as a result, increased client interest in products Eastern Copy
  • Consistently met targets by 100% between the years 2015 and 2019 IMC Consulting
  • Exceeded targets for 6 major sales drives, as a result, onboarded 15 new IT corporate accounts.
  • Suggested market research management increased sales teams’ knowledge of handling outreach activities. IMC Business Consulting – Medical mfg.
  • Represented the company in 12 countries, as a result, successfully brought in 21 new offshore accounts. Consumer products industry IMC Business Consulting Group
  • Collaborated with other sales teams, hence, achieved better sales returns. Edge Net, Kodak
  • Built the business from scratch, through the identification of prospects, and maintaining solid client relationships. IMC Business Consulting
  • Identified product improvements, and coordinated with research and analysis teams, thereby improving products by 25%. New Horizons Computer Learning Centers
  • Established and enforced organization structures, as a result, maintained consistent quality services.
  • Consistently stayed current with trends and competitors, thereby, identified many improvements. – IMC
  • Successfully built and maintained professional work relationships that increased business opportunities.
  • Revived 50+ dormant accounts, resulting in meeting sales targets – Eastman Kodak Company
  • Leveled with the competition within 3 months of working on a rigorous sales campaign Eastern Copy
  • Worked closely with Regional Vice President to conduct analysis, develop and execute an appropriate business plan to maximize territorial sales Eastman Kodak Company
  • Manage over 2,000 territory customers, track sales activities, leverage customer information while prospecting potential opportunities and targeting key accounts Eastman Kodak Company
  • Received Award of Excellence for business contributions (1993, 1994) Eastman Kodak Company

Extracurricular Achievements

  • Rochester Runner of the Year, 2nd Place, Men 50-54 (2019) Greater Rochester Track Club

Business Sales Development
IMC Business Consulting Group9/2004 – Present

IMC Business Consulting Group – Rochester, New York

·        Generate high-quality business opportunities appointments every day through 200+ cold calls / day.

·        A “closer” of my Salesforce / HubSpot lead sales appointment program.

·        Start the conversation with types of Cloud Computing service models: IaaS, SaaS, PaaS’

·        Maximized lead generation efforts with top companies providing SaaS, PaaS, IaaS reaching end-users

·        Setting appointments with key decision makers (KDMS) connecting appointments between prospect and companies’ key principles

·        Closed business deals with 75 partner businesses to increase company profits by 50%

·        Present complicated Oracle migrations, managed services, upgrades, staff augmentation selling meeting

·        Shaped sales approach to individual clients facilitating relationships with customers and driving revenue 

·        Developed relationships with multi-billion $ clients by successfully handing off to partner experts

·        Managed full sales lifecycle for over 1500 accounts

·        Employed effective problem-solving techniques increasing client satisfaction ratings

·        Demonstrated products and features to customers. Answered questions and overcame objections

·        Sold IT. Medical, Industrial, Consumer, Precision Optics, Printing, to new and established customers

Technology Sales Executive – Edge Net, Inc. Rochester, NY 03/2002 to09/2004

Technology Account Executive – New Horizons Computer Learning Ctr, Rochester NY 09/1998 to 03/2002

Sales Engineer – JML Optical Industries, Inc. Rochester, NY 03/1995 to 03/1995

Technical Sales Representative – Eastman Kodak Company Rochester, NY 01/1992 – 03/1995

Eastman Kodak Company – Direct Marketing Representative Rochester, NY 01/1991 to 01/1992

Eastern Copy Products – Technical Sales Representative Rochester, NY 06/1989 to 01/1991

R.T. French Company Assisted Supervisor Shipping / Receiving Rochester, NY 07/1983 to 08/01985

EDUCATION

College Diploma: Bachelor of Science: Business Management & Marketing 05/1989

College School: Keuka Park, New York 

ACCOMPLISHMENTS

·        Increased customer base from 700 to managing approximately 1500 accounts with revenues from $1.56 million to $8.22 million in 24 months in industrial manufacturing industry

·        Created marketing collateral: Sell Sheets, Data Sheets, and Mfg. Line Card as part of Product Mix Strategy focusing efforts / resources on products and product lines creating 100% growth in market share Industrial manufacturing industry

·        Accountable for meeting sales quota and exceeded monthly quotas by as much as 192% maintaining optimal client satisfaction in Industrial, consumer manufacturing

·        Created sales campaigns that catapulted market-share gains from 1% to 14% to dominate specialized markets in consumer, industrial manufacturing

·        Increased sales by $35000 per month by employing modern selling techniques derived from in-house sales training programs. Edge Net Inc.

·        Served 25+ customers in one shift during a sales campaign and cultivated 90% of them into actual buyers. Eastern Copy Products

·        Decreased the shelf audit time by 30% by suggesting day-to-day mini audits to ensure product availability and placement. JML Optical Industries, Inc.

·        Led the Sales Project for three months and met set objectives by 100%. New Horizons CLC

·        Opened 13 corporate accounts worth $500k in the year 2019 with IT OEMS, VADS, Channel Partners

·        Won “Largest Percentage Growth Award” in 2020 in medical Advanced Surgical products

·        Established a standardized sales reporting system that decreased discrepancies by 60% in medical 

·        Created Import/Export channel with Chinese generating sales revenue of $48K/ mo. – consumer mfg.

·        Trained and developed a team of 3 sales representatives to be deployed in medical mfg. in NYS

·        Improved product movement between warehouse and retail outlet, thereby decreasing the weekly movement time from 10 hours to 6 hours. JML Optical Industries

·        Introduced online and social media selling techniques, increasing the mfg. company’s profits by 42%.

·        Increased sales 50% in all sales campaigns with IMC Consulting Group

·        Successfully launched new products into marketplace – consumer mfg. 

·        Consistently succeeded selling additional products through account penetration by 100% Technology

·        Created territory, data base. CMS for multiple industries generating revenue in excess for $1M Medical

·        Identified and entered new markets with products by creating need by 50% – consumer mfg. 

·        Increased sales by 35%, through the well-placed implementation of sales initiatives.

·        Implemented a demonstration system, as a result, increased client interest in products Eastern Copy

·        Consistently met targets by 100% between the years 2015 and 2019 IMC Consulting

·        Exceeded targets for 6 major sales drives, as a result, onboarded 15 new IT corporate accounts.

·        Suggested market research management increased sales teams’ knowledge of handling outreach activities. IMC Business Consulting – Medical mfg.

·        Represented the company in 12 countries, as a result, successfully brought in 21 new offshore accounts. Consumer products industry IMC Business Consulting Group

·        Collaborated with other sales teams, hence, achieved better sales returns. Edge Net, Kodak

·        Built the business from scratch, through the identification of prospects, and maintaining solid client relationships. IMC Business Consulting

·        Identified product improvements, and coordinated with research and analysis teams, thereby improving products by 25%. New Horizons Computer Learning Centers

·        Established and enforced organization structures, as a result, maintained consistent quality services.

·        Consistently stayed current with trends and competitors, thereby, identified many improvements. – IMC

·        Successfully built and maintained professional work relationships that increased business opportunities.

·        Revived 50+ dormant accounts, resulting in meeting sales targets – Eastman Kodak Company

·        Leveled with the competition within 3 months of working on a rigorous sales campaign Eastern Copy

·        Worked closely with Regional Vice President to conduct analysis, develop and execute an appropriate business plan to maximize territorial sales Eastman Kodak Company

·        Manage over 2,000 territory customers, track sales activities, leverage customer information while prospecting potential opportunities and targeting key accounts Eastman Kodak Company

·    Received Award of Excellence for business contributions (1993, 1994) Eastman Kodak Company

Anthony Crilly

Anthony Crilly is a Business Sales Expert with decades of successful experience in selling and customer engagement. Anthony specializes in business-to-business go-to-market strategies for technologies and regularly attends training session s to showcase his evolving tech trends, such as self-service, health and wellness, and people analytics tools. A strong believer in the power of positive thinking in the workplace. Anthony regularly develops internal wellness and unique value propositions campaigns to assist businesses with effective physical and mental health techniques as well as business acquisition and growth techniques. Anthony enjoys a good run, bike, swim tri-athletic performance as well as a Netflix binge but can also be found on long runs and bike rides on hilly country roads in the Adirondacks or on Conesus Lake.

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