Customer Strategy
Customer Experience Strategy
When companies implement a customer strategy, customer service automatically comes to the forefront of that company’s daily operations. A customer strategy is one that always puts the customer first, when creating procedures, conducting daily operations and training new employees.
A channel strategy is a vendor’s plan for moving a product or a service through the chain of commerce to the end customer. A vendor may embrace a direct or indirect sales channel or a combination of the two.
Customer Strategy Examples
5 Customer Experience Strategies that work
- Have you ever lost a customer to a competitor and didn’t know why they left? A customer experience strategy can help you retain more customers and stop them from defecting to competitors.
- Research by HBR found that companies who skillfully manage and execute customer experience strategies reap enormous rewards. They achieve higher customer satisfaction, reduced churn, increased revenue, and greater employee satisfaction.
- Furthermore, with rising competitive pressures, creating a highly differentiated customer experience can help turn dissatisfaction or indifference into delight. People like being WOW’d and having their expectations exceeded.
- Creating a unique customer experience is one of the best ways to achieve sustainable growth, particularly in industries that are stagnating. If a telco, a utility, or an insurance company can create a highly differentiated customer experience that turns dissatisfaction or indifference into delight, it will recruit an army of vocal advocates online and offline, gain market share, and generate revenue growth.
