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SetTheTone • TonyCrilly.com

Always the Tone of Wonder

Business Customer Strategy 

Business Value Proposition: Boost Your Conversion Rates to Get Most Out Of Your Marketing Activities

Anthony Crilly

What Is Your projects Value Proposition?

I have worked with some of the top OEMs, VADs, and channel partners in the world to help them market and sell a wide array of technology solutions from security and virtualization to convergence and cloud computing. I have created company’s value proposition as the full mix of benefits of economic value which it promises to deliver to the current and future customers (i.e. market segment) who will buy their products and services. It is part of the marketing strategy which differentiates its brand and fully positions it in the market. The value propositions apply to the entire organization. I have presented and created dozens of unique value proposition to prospects representing their company’s value and is part of my overall business strategy in generating a top of the funnel appointments for the managing partners to close in generating revenue.

Here is a value proposition for dozens of successful campaigns where I have added millions of dollars to companies, I have worked with over my 20-year career in B2B sales business development, NetApp, IBM STORWISE Storage, Oracle, Roadmunk, Viral Nation, Axiad, IBM, DELL, HP, etc. which is part of the company’s overall marketing strategy. My value proposition provides a declaration of intent or a statement that introduces the company’s brand to consumers by telling them what the company stands for, how it operates, and why it deserves their business.

 

Elements of a Growth Mindset

Technology Sales Leads

In my sales career, I have provided sales and marketing services for the information technology industry. I still maintain a team of professionals that considers itself as much a part of the IT world as it is the marketing agency world.

From list building and acquisition to inbound and outbound lead generation, the world’s top technology companies trust me to help plan, develop, and manage their sales and marketing efforts.

Information Technology Expertise

I have worked on sales and marketing campaigns for every major business technology advancement in the last 15 years. As technology specialists and teams go deeper than just learning the latest IT buzzwords. We understand that knowing technology is more than just memorizing a handful of tech acronyms. For technology sales and marketing campaigns to be successful, the teams executing them must commit themselves to understanding the technology and its business applications.

I have worked in and provided Technology and Solutions for every business. Connecting with top leaders in providing smart, cutting-edge technology solutions for global organizations of all sizes.

  • Business                                                      
  • K-12 Education
  • Enterprise Solutions     
  • Higher Education
  • Global Procurement Services   
  • State and Local Government
  • Healthcare                                               
  • Federal Government
  • Manufacturing
  • Public Sector

Here are just some of the technologies that our team members have been trained on:

  • IT Infrastructure
  • Servers
  • Storage Hardware
  • Networking
  • Appliance-based Hardware
  • Software
    • ERP, PLM
    • Business Intelligence, Business Analytics
    • Collaboration and Productivity Software
    • 3D Modeling and Geospatial Software
    • IBM Software Portfolio
    • Cloud and SaaS applications
  • IT Services
  • Managed Services
  • System Migrations
  • Hardware and Software Implementation
  • Cloud, Analytics, Mobile, and Security Services

I have worked with some of the top OEMS, VADS, and channel partners in the world to help them market and sell a wide array of technology solutions, from security and virtualization to convergence and cloud computing.

Find out more about how I can help your company market smarter.

 

Clients

A value proposition can be presented as a business or marketing statement that a company uses to summarize why a consumer should buy a product or use a service. This statement, if worded compellingly, convinces a potential consumer that one particular product or service the company offers will add more value or better solve a problem for them than other similar offerings will.

KEY TAKEAWAYS

  • A company’s value proposition tells a customer the number one reason why a product or service is best suited for that particular customer.
  • A value proposition should be communicated to customers directly, either via the company’s website or other marketing or advertising materials.
  • Value propositions can follow different formats, as long as they are “on brand,” unique, and specific to the company in question.
  • A successful value proposition should be persuasive and help turn a prospect into a paying customer

 

Anthony Crilly

Anthony Crilly is a Business Sales Expert with decades of successful experience in selling and customer engagement. Anthony specializes in business-to-business go-to-market strategies for technologies and regularly attends training session s to showcase his evolving tech trends, such as self-service, health and wellness, and people analytics tools. A strong believer in the power of positive thinking in the workplace. Anthony regularly develops internal wellness and unique value propositions campaigns to assist businesses with effective physical and mental health techniques as well as business acquisition and growth techniques. Anthony enjoys a good run, bike, swim tri-athletic performance as well as a Netflix binge but can also be found on long runs and bike rides on hilly country roads in the Adirondacks or on Conesus Lake.

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