The number of current and new sales opportunities plays a decisive role in sales management. To properly optimize and increase the value of your sales metrics, the number of opportunities should be high on your list. While the number of unqualified leads is an important KPI in marketing, only valid qualified leads are really critical for sales. For example, leads with incorrect contact information have no real value for sales. In addition to detailed time monitoring of the number of new sales opportunities, e.g. daily, the potential purchase volume of these open opportunities is also an interesting KPI that you can see in our visual example. Furthermore, you will find trend indicators that compare the current performance with the previous month.
Performance Indicators
Monitor the number of (new) sales opportunities and their potential purchase value. This allows you to identify bottlenecks in your sales funnel at an early stage.
Anthony (Tony) Crilly is a seasoned B2B sales and marketing professional with 20+ years of experience helping top technology companies grow. He has led sales development for leaders like Oracle, IBM, NetApp, and Roadmunk, specializing in outbound strategy, account management, and go-to-market execution. His work spans cloud, cybersecurity, SaaS, and digital transformation, with a track record of building pipelines, generating qualified leads, and driving customer success.
Beyond his career, Tony is passionate about health, fitness, and nutrition, drawing on decades of endurance training as a runner cyclist, and swimmer. He also writes on topics that connect business, personal growth, and everyday life, sharing lessons from both success and challenge. A dedicated family man and faith-driven, Tony brings the same intensity and commitment to personal goals as he does to professional ones — whether it’s overcoming obstacles, supporting others, or leading by example.