APPT EMAIL( Scheduled M
APPT: Comcast, Tabitha Williams, Senior Manager of Events and Multicultural Marketing, 6/14 Wednesday @ 10AM EDT
Primary Contact Details
Name: Tabitha Williams
Company Name: Comcast
Title: Senior Manager of Events and Multicultural Marketing
Phone Number: (301) 643-4899
Email: tabitha_williams@comcast.com
Call Summary: I had a great conversation with Tabitha off our Marketing list. She was not familiar with Viral Nation but shared that this was the perfect time for me to reach out because she is currently working on building out her social media campaigns and strategies for fall. She will extend the meeting invitation to her Director and her Public Relations colleague who handles most of the influencer marketing. They would be interested in hearing more about everything from Secure to all Marketing Services including how to level up using influencers on her specific campaigns as well as the public relations team campaigns during the introductory call. Comcast is a 120 billion dollar organization headquartered in Pennsylvania with approximately 190,000 employees.
What are they looking to do (broad strokes)?
Discuss upcoming fall social media campaigns and strategies and speak about how to better leverage influencer marketing
What does success look like for you and for leadership?
Increase in subscribers, better engagement, broader reach
What past marketing have you done before?
She will share more during the meeting, but much in paid social content, some influencer marketing on the public relations side but not her segment and she would like to dive into that more, corporate sponsorship, and more
Have you worked with agencies in the past?
Yes, at times they have but she did not have the names off hand, her Director may have that information
Have you ever executed an influencer campaign before? Do you have an active influencer team?
Yes, the PR team handles this currently and they have used influencers
Technical Environment & Requirements: TBD
Lead Source: Outbound: Viral Nation Marketing
Next Steps/Agenda: Discovery Call June 14 at 10AM EDT
SFDC Link: https://launchpad1.my.salesforce.com/00Q8Z00001qZD3H
Company Description: We’re a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal, and Sky. Comcast Cable is one of the United States’ largest video, high-speed internet, and phone providers to residential customers under the Xfinity brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the Xfinity brand. NBCUniversal is global and operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures, and Universal Parks and Resorts. Sky is one of Europe’s leading media and entertainment companies, connecting customers to a broad range of video content through its pay television services. It also provides communications services, including residential high-speed internet, phone, and wireless services. Sky operates the Sky News broadcast network and sports and entertainment networks, produces original content, and has exclusive content rights.
LinkedIn: https://www.linkedin.com/in/tabitha-williams-mba-371a34125/
Completed Meeting
MEETING TITLE:
Discovery Call: ADP | May 24, 2023 1130AM EDT
MEETING SOURCE:
Outbound: Viral Nation Marketing
ATTENDEES:
VIRAL NATION: Michael Feldman,, Marquita Sollars
ADP: Ebony Hester (Senior Director of Marketing)
AGENDA:
-Mutual Introductions
-ADP Roll APP Overview
-Viral Nation Overview
-Q&A and Next Steps
COMPANY OVERVIEW:
Designing better ways to work through cutting-edge products, premium services and exceptional experiences that enable people to reach their full potential. HR, Talent, Time Management, Benefits and Payroll. Informed by data and designed for people.
NOTES/NEEDS ANALYSIS:
-Roll APP is what she oversees and the target audience is small business and entrepreneurs mainly for taxes and payroll
-She needs to expand and find a way to differentiate from other apps that are similar so they can own this space
-Google Ad and Apple Ads currently being paid
-Success will include downloaded app, purchases, activity
-Looking to add influencers but finding it difficult to determine where and which platforms; some leadership is on board with this idea and others are not
-Approval process can be a lot – but Michael spoke well to how VN deals with sending over approvals
-300k per quarter minimum shared and includes multiple offerings – Prospect shared that was closer to what their annual budget is for influencer only – paid social is a separate budget that cannot be pulled from at around 200k annually
-She asked for QuickBooks case study and Michael agreed with 2nd meeting t
CURRENT CHALLENGES:
-Alignment in finding influencers; cannot include ADP user
-FTC compliance in using influencers
-Vetting process – current process includes a background check by the brand team that is incredibly manual and they are very picky on any content – the check takes nearly 6 months
-Many of the influencers have been difficult to work with wanting more of a co-branding type content
NEXT STEPS & ACTION ITEMS:
Prospect to Deliver:
Company to Deliver: Michael sending invite for tmrw 5/25 4PM EDT to include her organic content manager and the bd partner
SALES DEBRIEF:
Debrief (with AE) Completed:
Y
What was good about the meeting?
Michael was able to beautifully articulate how we can help with the pain she is finding in finding and vetting influencers within HR, campaign set up and KPIs, and how VN handles even the negotiations with influencers with strong expertise and buying power. Her budgets are segregated right now and he was able to set up the second meeting to include Vanessa, the organic content manager.
What was bad (or could have been better) about the meeting?
Is this account worth pursuing?
Y
If YES, did you LAMP Key Contact additional leads/contacts?
NA
If YES, how many?
NA
If YES, did you search LinkedIn for additional contacts to submit to TPG Data Services?
NA
If YES, how many?
NA
2nd Meeting Scheduled:
5/25 4pm EDT
About The Author
