Utilizing unique value proposition reaching out informing customers about how one’s own brand or product is superior to competitors
The skill allowing me to consider things from a fresh perspective and different angle. an inventive thought process with surprising conclusions.
High achiever action-oriented, optimistic, visionary, output-focused, clutter-free, flexible, accepting, go-getter, opportunity seeker discipline, lack of comparisons, eager to learn, doer, intrinsically motivated and helpful is my personal dispositon validating my achievement settings.
Showing my passion for the products and services, focusing on audience needs, and keeping it simple makes me a successful public speaker
Lead conversation with a plan, build to decisive momentum, shift to mindset of auithenticity, leveraging insights through questioning, work with facts, AND prepare, connect, understand, recommend, commit, and act
Choosing actions that give best outcome with open mind and not let my own biases sway them. I make decisions rationally after researching the alternatives and understanding the outcomes
Product knowledgeable, understanding common business software, communication, client engagement, sales presentations and demos, social selling
Understanding proficiently competitors features, market share, pricing, marketing, differentiation, strengths, weaknesses, geography, culture. customer reviews
Successfully worked on Technology MarkeignCampaigns for major IT / Technology advancement for 7 years on behalf MS. Cisco, Adobe, IBM, SAP, Dell, Medtronic, Oracle, Hitachi, Clearpath, Cumberland, Windstream easing customers pressures with solutions meeting and supporting customer requirements in Harware, Software, Network, Cloud Computing, Back-Up, Hyper converged Infrastructure, Data Storage, Cybersecurity, and Virtualization
Salesforce CRM proficiency administering interactions with customers and using data analysis to study large amounts of unformation
Ability to interact and complete tasks using computer-based, hand-held device, and other associated technologies efficiently
Providing a qualitative and quantitative assessment of a market by looking at size of market both in volume and in value, the vaious customer segments and buying patterns, the competition, and the economic environment in terms of barriers to entry and regulation
ANTHONY F. CRILLY
Phone:(585) 484-1456
Website: anthonycrilly.com
Email: anthony@anthonycrilly.com
Dear Hiring Manager,
As a proven Sales and Business Development Representative with 10+ years of experience in B2B lead generation, appointment setting, and strategic sales development, I bring a track record of success in Strategic Client Acquisition, Lead Conversion, and SaaS Sales Success. My expertise in helping SaaS, IT, and technology companies grow pipeline and revenue aligns strongly with your organization’s mission, and I’m eager to contribute to your continued growth.
In my most recent role with IMC Business Consulting Group, I led end-to-end sales efforts for clients including Konabos, Roadmunk, Oracle, IBM, Axiad, IC Medical, and Viral Nation—helping them generate qualified leads, expand market reach, and position new solutions. I’ve consistently demonstrated strength in Fortune 500 Contract Acquisition, Product Launch, and Territory Growth and Revenue Increase, driving measurable results through data-driven outreach.
Highlights include:
· Executed 10+ targeted sales and marketing campaigns monthly, leveraging AI, digital transformation, and multi-threaded outreach to drive Lead Conversion and Sales Quota Exceedance.
· Engaged 100–150 prospects daily through structured cadences—achieving consistent Sales Representative of the Year recognition for performance metrics and pipeline contribution.
· Built B2B outreach operations from the ground up, integrating Sales Tools Utilization such as Apollo, Koncert, Orum, Salesforce, HubSpot, and ZoomInfo to optimize conversion and visibility.
· Partnered with marketing and leadership on Cross-Functional Collaboration initiatives that improved messaging alignment and increased enterprise engagement.
· Managed long-term Client Relationship Management across U.S. and Canadian enterprise accounts, driving repeat business and brand loyalty through trusted consultative selling.
Beyond tactical execution, I’m known for my intensity, adaptability, and passion for aligning technical solutions with business outcomes. I thrive on helping growth-stage and established companies break into new verticals, launch innovative products, and achieve sustained revenue acceleration through strategy, precision, and persistence.
I’d welcome the opportunity to discuss how my background aligns with your sales objectives and growth roadmap. Please feel free to review my resume and contact me at your convenience. Thank you for your time and consideration.
Sincerely,
Anthony Crilly
Professional Recommendations: https://www.tonemansblog.com/resume/anthony-crilly-2/
Linkedin Recommendations: https://www.linkedin.com/in/anthonycrilly/recommendations
PROFESSIONAL SUMMARY
Professional, driven, and outgoing sales leader with 20+ years of experience in Inside Sales and Account Management across Software, Technology, Information Technology, and Medical/Surgical sectors. A proven hunter and farmer with a strong work ethic and commitment to excellence, I specialize in identifying customer needs and aligning them with innovative technologies, products, and services that solve real business problems. From cold call to close, I’ve successfully developed high-value client relationships and delivered measurable results. Adept at lead generation, prospecting, and managing full sales cycles, I bring deep expertise in SaaS, IT solutions, and go-to-market strategy—translating complex offerings into compelling value propositions that accelerate revenue growth.
SKILLS
Sales & Prospecting
• Cold Calling & Outreach Strategy
• Objection Handling & Closing Skills
• Value-Based & Technical Selling (SaaS, IT, AI)
• Unique Value Proposition (UVP) Development
• Script Writing & Messaging Personalization
• Sales Forecasting & Pipeline Development
Client & Account Development
• Enterprise Client Development
• Account Management & Retention
• Relationship Building & Networking
• Product Portfolio Management
• Market Penetration Strategy
CRM & Tech Stack
• Salesforce & HubSpot Proficient
• ZoomInfo, LinkedIn Sales Navigator, SalesLoft
• CRM Buildout & Data Management
• Microsoft 365 & Google Workspace
Operations & Enablement
• Sales Scheduling & Productivity Tools
• Campaign Execution & Reporting
• GTM Strategy Alignment
• Prospect Research & Segmentation
EDUCATION
Bachelor of Science: Business Management
Bachelor of Science Marketing
Keuka College: Keuka Park, New York
Work HISTORY
Business Development Consultant – Sales Development & Growth Strategy 09/2004 to Present
IMC Business Consulting Group – Rochester, New York
Results-driven Sales Development professional with 10+ years of success translating complex IT and SaaS solutions into business growth. Skilled in prospecting, qualifying, and converting enterprise opportunities across cloud, analytics, and digital transformation markets. Proven record of driving pipeline expansion, exceeding quotas, and accelerating revenue through strategic outreach, cross-functional collaboration, and trusted client relationships.
Key Achievements:
· Built and scaled B2B CRM and outreach functions utilizing tools, Salesforce, HubSpot, ZoomInfo, and Sales Navigator to drive structured pipelines.
· Executed 10+ targeted multi-channel campaigns monthly leveraging AI, automation, and coordinated outreach across email, LinkedIn, and phone.
· Engaged 100–150 prospects daily, resulting in 25+ live executive conversations and 40–60 personalized email touchpoints.
· Partnered with OEMs, VARs, distributors, and channel partners to market and sell enterprise solutions, supporting adoption in security, virtualization, convergence, and cloud computing.
· Consistently we generated $100K+ in new monthly revenue by delivering qualified leads, executive appointments, and sales-ready opportunities.
· Konabos (DXP/CX Strategy) – Built 1,000+ prospect database and multi-channel campaigns across healthcare, life sciences, biotech, education, and technology.
· Roadmunk (SaaS) – Secured 149 executive appointments with top enterprises; converted $5M+ in opportunities.
· Axiad (Cybersecurity / IAM) – Launched product campaign achieving 5% market share in year one.
· Oracle (ERP / Cloud / Analytics) – Developed cloud transformation campaigns contributing $3.5M in new business.
· IC Medical (Healthcare Devices) – Expanded regional market, cultivated 1,000+ qualified leads, generating $6M+ revenue.
· Additional engagements with IBM, Viral Nation, TopBloc, NetApp, Ingram Micro/Dell, Carousel Industries, Tech Data – Lenovo/Dell, I4DM, delivering enterprise-scale sales, marketing, and transformation outcomes.
Account Executive 03/2002 – 09/2004
EdgeNet Inc. Rochester, NY
Overachieved sales goals by delivering innovative IT business solutions, specializing in open-source publishing applications, SaaS, web design/development, cloud hosting, and PaaS solutions. Leveraged developer communities, plug-ins, and custom integrations to create differentiated value, driving customer success, profitability, and satisfaction.
● Consulted businesses of all sizes on adopting enterprise-class applications, computing, and storage—reducing cost and complexity while winning new clients in a highly competitive market.
● Consistently sold 10+ custom websites and IT solutions per month, generating $100K in new monthly revenue.
● Ranked in top 10% for sales growth (2002, 2003).
● Delivered unique, custom websites and templates with elegant design, multimedia integration (video, audio, e-commerce, galleries), and intuitive content management.
● Built, managed relationships with designers, developers, programmers to meet evolving customer needs ongoing marketing demands.
Senior Account Executive 09/1998 – 03/2002
New Horizons Computer Learning Centers of Rochester, NY
Drove hardware, software, and IT solutions sales while leading efforts to position infrastructure and training solutions (B2B & B2C) from top providers including Microsoft, Cisco, CompTIA, Oracle, and VMware. Recognized for consistent performance, leadership promotions, and delivering strong revenue growth.
Promoted to Senior Account Executive (1999) and Sales Manager (2000).
Achieved President’s Club honors (1999, 2001).
● Retained 250+ clients and acquired 25 new clients/month with zero attrition, leveraging Salesforce.com and targeted marketing campaigns (+80% annual, +10% monthly growth).
● Grew sales from $0 to $800K annually; ranked among top monthly performers.
● Built alliances with Microsoft, CompTIA, Novell, and Adobe; expanded corporate and local partnerships.
Licensed Agent, New York State Department of Education.
● Completed all training courses sold, boosting product knowledge 100% and enabling ROI for clients—65% of 250 customers advanced careers/employment.
Sales Engineer 09/1995 to 09/1998
JML Optical Industries, Inc.– Rochester, New York
Served as liaison between Catalog Division management, sales teams, manufacturing, and international affiliates (UK, France, Spain, Germany, Australia). Sold optical products and managed the full sales cycle—from inquiry and quotation to order fulfillment—while providing technical support for OEM designs, assemblies, coatings, and custom optical solutions.
● Consistently generated $100K/month in catalog optics sales (70% growth since inception).
● Expanded OEM business by identifying prospects, coordinating with engineers, and supporting custom product development.
● Increased overall sales by 37% by assisting dealers, distributors, and international resellers, while opening new markets.
● Represented025 25+ product lines with annual sales of $2.5–$3M.
● Developed business opportunities and expanded imaging/copier product lines across VT, NH, MA, ME, and NY.
Extracurricular Achievements
CXPA Customer Experience (CX) Strategy & Design Certificate 2025
Adult and Pediatric First Aid/CPR/AED 2024 American Red Cross
Project Management Professional (PMP) 2016–2019 Project Management Institute (PMI)
Rochester Technology Manufacturers Association (RTMA) Rochester, NY
Rochester Runner of the Year (2019, 2022) Greater Rochester Track Club
Business Growth Strategy and Competitive Analysis Certification 2001 University of Rochester
PROJECTS
IMC Business Consulting Group
Roadmunk, Inc. Kitchener, Ontario CA 2023-2024
• Secured new business with executive leadership teams at Nike, Slack, Adobe, Deloitte, Goldman Sachs, TELUS, Bell Canada, Themo Fisher Scientific, CN created sales campaign that resulted in 149 scheduled appointments and 75 converted (l55% conversion rate from qualified cold called leads) to opportunities generating approximately $2M.
Axiad Santa Clara, Ca 2022-2023
IAM Certification based authentication
• Catapulted a campaign for new IAM product that resulted in a 5% market share acquisition within the first year of launch connecting with organizations Head of IAM Solutions
Oracle Dublin, OH 2022-2023
Niche Oracle systems integrator business and technology transformation, social mobile analytics cloud technology with scalable flexible support technology.
· Generated $3.5M for the client.
Ingram Micro Dell Technologies Value-Added-Reseller Buffalo, NY 2018-2021
Set meetings with targeted audience of CIO, CTO, Storage Manager/Director, handling data storage/analytics, network management, and infrastructure finding immediate project needs setting meetings collaborating with tech teams and AEs.
· Drove revenue growth by 10% in 6 months.
I4DM Millersville. MD 2019 – 2021
Research prospective clients within a regional market and performed lead scoring to rank prospects introducing client’s IT Managed products & services from end-to-end scheduling qualified meetings gathering and providing information and close deals. Successfully collaborated with cross-functional teams to identify and address customer pain points.
· increased customer satisfaction and product adoption.
NetApp San Jose, Ca 2019-2022
Acquired new business for hybrid cloud services and data management adding, upgrading, migrating data storage and infrastructure solutions to enterprise and mid-market accounts by cold-calling CIO, VP of IT setting up qualified appointments for territory AEs.
* Generated top-of-funnel & bottom-funnel of sales process
IC Medical Phoenix, AZ 2019 – 2020
Pursued strategic opportunities in-field for IC Medical a market leading medical device company that develops and manufactures devices and researches new techniques for surgical smoke collection and evacuation in surgical operating rooms. Cultivated NY market establishing over 1000 qualified leads in CRM of use cases with opportunities for new business.
• Generated revenue exceeding $5M contract(s) from signed deals.
Tech Data – Lenovo / Dell Clearwater, FL 2018-2021
Lenovo/Dell Endpoints campaign
• Assisted AEs in closing over 30+ Dell and/or Lenovo. endpoints (PCs, laptops, workstations) within 30 months to schools, universities, and non-profit organizations.
Carousel Industries – Cisco Gold Partner Exeter, RI 2018-2020
• Acquisitioned over the course of two years 35 new partner contracts offering product customizations, new and valuable infrastructure features, staying up to date with new industry trends, increased brand and awareness, planning for renewals and replacements, budgeting, and navigating solutions.
IBM Storwise Armonk, NY 2011-2016
• Designed and developed marketing campaign for Storwize storage product line addressing enterprise customers data growth and current storage solution in place and providing personalized recommendations for up-sell and cross-sell opportunities setting meetings with engineering teams
TopBloc – Chicago, IL 2017-2019
TopBloc is a technology consulting firm that provides fixed-time, fixed-price Workday deployment services, and on-demand Workday support.
• Expanded company’s client base by 50 new enterprise accounts through strategic data mining and market research
